Day 2 of the International Food Blogger Conference 2017 #IFBC2017

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International Food Bloggers Conference 2017


The morning once again began with a cup of Ethiopia Yuirgacheffe coffee from San Francisco Bay Coffee Company.

We started the conference with three session facilitated by fellow bloggers.  in the first session Jennifer Bourn of Inspired Imperfection  – why bloggers need to know SEO; Jennifer discussed strategies and tools to help you leverage SEO to attract new visitors to your site and increase organic search traffic. She also discussed page optimization, image optimization, and content optimization, as well as critical schema markup for recipes and social media. Jennifer’s session reinforced some of the SEO work I have been working on in WordPress and provided many more knowledge nuggets and a list of action items for when I get home. 

The next session was with Margaret Andrews of Sacramento Bloggers  – How to write a scroll-worthy blog; in this session Margret provided inside on how bloggers could write posts that will attract new readers and keep them coming back for more by hooking them right from the start (second sentence), keeping them engaged, and hitting the subscribe button. This was a great session and proved me with many knowledge nuggets. 

The last session wrapped up with Kathleen Flinn of Hungry for Words – Keep Your Writing Fresh through Obersavation. During this session Kathleen discussed a holistic approach to the art and craft of modern food writing,  that included varying approaches needed for different genres, generating ideas, and  culinary travel writing.  This session reinforced Margarets session and provide many additional knowledge nuggets. 

We then had an opportunity to attend a discovery session with Avocados from Chile and Healthy Nibbles & Bites. Styling for Social – How to Slice, Style and Solve your Trickiest Food Styling Challenges. Food Blogger Lisa Lin of Healthy Nibbles & Bits as Lisa shares her styling techniques for making an avocado rose.

IFBC 2017

My fellow food blogger Nur from Catastrophic Cook has food styling game as you can see from her avocado rose. 

IFBC 2017  IFBC 2017

Hot Topics n Food Blogging Panel Discussion with Stephen Chavez of Latino Foodies, Sabrina Snyder of Diner then Desert and Maggie Zhu of Ominovore’s Cookbook. The group discussed today’s food blogging world and what they believe is next for the industry. 

The conference wrapped up with a Live Food and Wine Blogging event. Unlike my millennial food blogging friends, I could not hang! These are the folks we had an opportunity to meet with during this event: 



This post is part of my obligatory Blog series from the International Food Bloggers Conference (#IFBC) 2017 in Sacramento, CA. While my posts are exchange for a reduced registration fee, all thoughts are my own.

Copyright Foodie Made Simple, LLC. All text, recipes and photographs are copyrighted and may not be published elsewhere without express permission. Pinterest, Twitter, Instagram, Tumbler, Google+ and Facebook users, you are welcome to “pin” photos! re-tweet and “share” links all you like, just don’t copy the recipes themselves. Fellow bloggers are welcome to repost my recipes, just write the recipe in your own words, use your own photograph, then link back to the original recipe on




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